SUBTLE CARBON FIBER TEXTURE
FLAME BURN GRADIENT
LUNAR REGOLITH TEXTURE
SCORCHED LAUNCH PAD
STAR FIELD
DEEP SPACE
BLACK
TITANIUM
GRAY
FLAME
ORANGE
AFTERBURN
ALUMINUM
SILVER
TEXTURE/GRAPHIC LIBRARY
ORBITALS
TELEMETRY
Orbital hockey puck is rotated at an angle of 72.058 degrees,
the flight azimuth of the Saturn V AS-506 rocket during the Apollo 11 mission
EXAMPLE APPLICATIONS
HOME JERSEY
AWAY JERSEY
NHL EXPANSION TEAM:
HOUSTON APOLLOS
Personal project creating branding for a hypothetical NHL expansion team, the Houston Apollos. Deliverables include logo, wordmark, and full visual system.
BRIEF:
Leverage Houston's recognizable role as the center of American space exploration through NASA and the Johnson Space Center, home of Mission Control. Develop a brand that feels technologically advanced, powerful and competitive, visually distinctive within the NHL, and deeply connected to Houston's identity as "Space City".
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HOUSTON APOLLOS
- Direct reference to the Apollo missions
- Inspired by the Olympic deity Apollo who represents strength & speed, precision and accuracy, leadership, and excellence.
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BRAND POSITIONING
Precision. Innovation. Power. Exploration.
It should feel like a team built with aerospace-level engineering.
The visual identity should blend:
Industrial aerospace materials
- Space-Grade metals, Carbon fiber, Thermal blankets, Plasma
Space exploration imagery
- Final frontier, Into the unknown, Bravery
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Modern sports aggression
- Bold, Strong, Fast, Precise, Intentional and Unstoppable